It can be said that Peugeot - a European car brand, has truly conquered domestic consumers for decades. And in the last two years, when Thaco was the exclusive distributor in Vietnam, the Peugeot passenger car brand was truly established with many new values. According to consumers, the reasons that have made Peugeot "sublimation" is the combination of luxury, outstanding design, comfort, modern technology and leading after sales service that this car brand has. Successfully conquering the consumer. There are four main reasons why Peugeot is increasing in Vietnam market in 2016.
After 2 years of presence in Vietnam market, Peugeot brand has achieved a certain success. In addition to the right product strategy of the Thaco, Peugeot models with distinctive design style, luxury European style and supercharged engine to help reduce fuel consumption while possessing more attractive price. The same segment has quickly become popular with customers.
* With the Peugeot 208: Distinctly designed to give 208 individual suction power, the car is currently featured in the B-segment hatchback. With a sporty exterior design, dynamic sporty interior. The technology, the car safety system is quite complete, including ABS, BA, ASR, Cruise Control, parking assistance, back sensors, four airbags ... Peugeot 208 is now the first choice for customers. Prefers the dynamic and stylish hatchback line.
* With the Peugeot 3008: This is one of the Peugeot Peugeot's global sales strategy cars. In Vietnam, 3008 is also the leading model of sales. With the price of 1,190 billion and many equipment in the exterior, interior luxury ... Peugeot 3008 is the car convergence the best advantages of a five-seat CUV.
* With the Peugeot 508: Right after the launch of this car has attracted customers by the sophistication of each subtle lines in the exterior, spacious interior space, facilities and advanced safety. The Peugeot 508 is priced at 1.465 billion VND with four fashion colors and is emerging as the new standard sedan of luxury, class and emotional experience.
Large showroom system, attentive service
In the Vietnamese market, Peugeot is one of the European car companies focused and continuously expand the showroom system across the country brings quality after-sales service from sale to customer service. . Up to now, Peugeot has had 8 showrooms, this number continues to be raised to 13 showrooms in 2017. For the North market, the Peugeot brand is present in four major provinces such as Hanoi, Thai Nguyen, Quang Ninh, Vinh And will soon expand to other provinces so that customers have the opportunity to access Peugeot products and services in the most convenient way.
In addition, the staff of Showroom Peugeot is well trained, professional service, ready to meet the requirements of product consulting, warranty and maintenance of genuine car standards. Of the European-class car brand quickly.
Test drive and Peugeot care program
With the investment strategy, in the past two years Thaco has achieved impressive success for Peugeot. In 2016, Peugeot saw a growth rate of 60% over the same period, cumulatively since returning to Vietnam more than 1,200 vehicles.
Wishing to further strengthen the presence of the Peugeot brand and help customers better understand the quality of products, Peugeot regularly organizes test drive programs at Peugeot showrooms nationwide. In 2016, Peugeot has held over 150 Peugeot test drive programs and 50 customer care programs titled "Go With Emotions" and "Emotion Day." The program was attended by 6,000 participants, including 4,800 turns of test drive. When asked why Peugeot was chosen, the majority of consumers said Peugeot was full of brand history, comfort, safety, attractive design, and competitive pricing.
Peugeot has been proving to be attractive to Vietnamese customers with friendly products and competitive prices. With prices ranging from 895 million to 1,465 billion, it can be said that Peugeot owns the best selling price in the current European brand. Not only selling attractive price, customers come to the showroom to get the best value and best deals from the Peugeot showroom nationwide.